A UX research report for a meal planner app.

By Akash Chakor

1. Secondary Research

Market Analysis

More people, especially Gen Z and Millennials, are becoming conscious about healthy eating and are cooking at home to better manage ingredients, health, and expenses. However, they still face common barriers like limited time, poor planning, and increasing food waste. With rising expectations for personalization, users now look for meal planning tools that adapt to their specific dietary goals, schedules, and available ingredients.

Opportunity: Smart meal planning apps that personalize suggestions based on pantry items can significantly reduce food waste and make healthy eating easier to sustain.

Trend: Demand for health-focused, customizable food solutions is rapidly growing, especially among younger, tech-savvy users.

User Behavior Insights

Users often start planning with good intent but drop off due to:

• Rigid plans that don’t adapt to schedule or craving
• Recipes that don’t match available ingredients or skill
• Overwhelming or cluttered UI in most planning apps

User Wants:

• Flexible meal plans that allow swaps based on mood, time, or prep effort
• Real-time feedback on health progress or savings (time, budget)
• Easy ways to discover new recipes that align with their taste and diet

Competitor Analysis

2. Primary Research

Key Insights from Survey